Three Marketing Musts for Promoting Your Event

Three Marketing Musts for Promoting Your Event

You made your to-do and invite lists, you’ve checked them twice. Vendors are locked in, the venue is booked. You’ve planned this amazing event. Now, it’s time to promote it. Whether your event is open to the public, or something more intimate (like a wedding), you want to create buzz and get guests excited. Today I'm sharing with you some of event management powerhouse Eventbrite's tips and tricks for making sure you pack a full house. The average American spends about 24 hours online each week, according to a recent study. Eventbrite says creating an online event page to keep guests informed and excited is super beneficial. It’s a great way to let them know about the event schedule, attire, hotel accommodations, local restaurants and nightlife, etc. For weddings, it’s all about the wedding website. In my opinion, Zola reigns supreme in wedding planning platforms. It’s a one-stop-shop for planning, registering, and beyond—and is a way to share big-day details with your guests, manage RSVPs, and collect song requests. Oh, and it’s completely free! Eventbrite also notes the importance of visibility on social platforms, both professional and private. Make sure to cast a wide net and encourage your friends and followers to share the event information on their pages as well.

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Decoding the Dress Code - Suits and Tuxes

Decoding the Dress Code - Suits and Tuxes

As wedding season is quickly approaching, the question for every big event is always “what do I wear?” While women’s clothing tends to be the focus of most fashion conversations, we’d be remiss to forget about the gentlemen. Contrary to popular belief, men often have just as many wardrobe choices as women do - especially when it comes to formal events. I had the opportunity to speak with the experts over at The Black Tux, namely Fashion Director Brice Pattison, to give you the lowdown on wedding attire for men. The first step to making a decision on your wedding attire is knowing what the dress code is for the event. While you may not always be a suit and tie kind of guy, a black tie wedding may call for just that. Pattison warns not to let a dress code stipulation be an imposition. Instead, see it as a way to express “nonverbal respect for the hosts.” The couple is likely spending a large amount of money on hosting their reception, so following their dress code wish is almost like saying “thank you.” Dress codes can range from casual all the way up to white tie, which is typically reserved for diplomatic galas or events like the royal wedding. Pattison and The Black Tux team have been kind enough to put together an all encompassing style guide detailing just what each level of dress code requires. If you’ve never been sure what the difference between black-tie and black-tie optional is, The Black Tux has broken it all down for you. Now you have no excuse for looking like the odd person out at the next wedding that you attend.

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Tiffany and Graham’s Quirky, California-Inspired Wedding at 501 Union in Brooklyn

Tiffany and Graham’s Quirky, California-Inspired Wedding at 501 Union in Brooklyn

Tiffany and Graham’s love story has taken them from coast to coast across the U.S and even as far as Florence, Italy. So picking a city for their wedding (much less a specific venue) proved to be a little tricky. But finding themselves in New York City while Tiffany was in grad school, the pair decided to tie the knot in Brooklyn, with 501 Union as their backdrop. The couple’s personality was shining through every element of their celebration, and they really made the day their own. Not only was their venue beautiful, but their attention to the small details helped to make this wedding such a fun one to plan and fortunately Pat Furey was there to capture every moment. The celebration started with the couple’s first look and family photos - allowing them time to enjoy their cocktail hour later in the day. The bride’s classic Michelle Roth wedding dress was accented with a soft pink velvet heeled shoe, simple gold jewelry passed down from family - something old, and a Frida Kahlo-inspired flower headpiece (by Wyld). Tiffany’s look was completed with the final touch of a Veda cropped leather jacket, which became the core part of the ensemble. The groom’s look was simple, yet chic. Graham was outfitted in a bright blue suit, crisp white shirt, bow tie, and navy coat jacket - all by Ted Baker.

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Where to Splurge and Where to Save for Your Wedding

Where to Splurge and Where to Save for Your Wedding

Before I dive into the details here, I want to let you know what this post is NOT going to be. It’s not going to be your solution to having the wedding of your dreams on a budget. It’s not going to give you clever hacks on how to save money on your wedding in random ways. What it IS going to do is help you and your partner approach the budgeting process of your wedding in a more logical way so that you’re ultimately spending money on what’s important to you and saving money on what matters less. Every couple has different tastes, different styles, different priorities, so it’s impossible for me to say spend money on “x” but not spend money on “y.” Plus, I have respect and love for every single type of wedding vendor out there, so I can’t make blanket statements about who is and is not critical for a wedding. In short, this is going to be about what matters to YOU. I recommend that all newly-engaged couples sit down before doing any planning and discuss (a) how much total money they can/want to spend on the wedding, and (b) of the wedding vendors they are going to hire, what’s the most important so that they can prioritize how they are going to spend their money.

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Still We Rise: Women’s March Asbury Park Anniversary Party

Still We Rise: Women’s March Asbury Park Anniversary Party

2017 may have marked the first of Women’s Marches nationwide, but that certainly wasn’t the end of things - especially in Asbury Park, New Jersey.Amidst talk of sister marches to the primary Women’s March in Washington, D.C. last January, four women joined forces to take a stand in Asbury Park. Daniele Fiori, Amanda Kane, Dallas Hlatky and Jennifer Lampert all wished to attend the Women’s March in Washington, but decided to plan a march of their own in New Jersey instead. What started as an idea for a walk to follow outgoing-President Barack Obama’s farewell address, soon morphed into a full blown solidarity march with over 6,000 participants. Across the nation people united like never before, creating an energy and momentum to get important conversations and movements started. Despite requests for another march in January 2018, the Asbury Park organizers didn’t want to attempt to recreate the unique energy behind last year’s march, but they knew they needed to hold some kind of event to keep the momentum from last year going. From there, the idea for a gallery show to commemorate the march was born. And that's where I came in. Hosted at the Asbury Hotel, Still We Rise was a commemorative gallery show and party in honor of the 2017 Asbury Park Women’s March that I helped plan alongside Daniele Fiori of Sweet Dani B and Elizabeth Garcia of Asbury Park Daily.

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The Sweetest Tutti Frutti-Themed Birthday Party

The Sweetest Tutti Frutti-Themed Birthday Party

Despite the dismal winter we've had here in NYC (how many Nor'easters have come through this month?), these last few days of sunshine have reminded me that spring is just around the corner. To kick off the season, I had the opportunity to team up with a few other creatives to produce a very sweet tutti frutti-themed birthday party for Martha Stewart. The bright, vibrant colors of the decor gave a light-hearted, fun feel to the shoot and left me ready to throw a fruit-filled party of my own. I’m thrilled to share the details with you!The first step to a successful party is the invite - after all, you can’t have a party without any guests. The bold, colorful custom invites by Sweet Dani B helped set the stage for a sweet celebration. The fruity, googly-eyed cartoon characters give guests a glimpse of what’s to come at the main event. These invites can be sent out digitally or as a good old-fashioned paper invite. Either way, these will get your cutie-patooties ready to get the party started! An abstract geometric centerpiece designed and crafted by Michelle Bablo took center stage on the table. The centerpiece was an interlocking puzzle with fruit slices and wedges, tying all of the other elements on the table together. Small bowls of fruity candy, bold party hats, and bright mid-century modern dinnerware stood out against the background of a solid white table cloth from Nuage Designs.

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Not Your Ordinary Valentine's Day Inspiration

Not Your Ordinary Valentine's Day Inspiration

When I approached one of my design heroes, Michelle Edgemont, about doing a small Valentine’s Day inspiration shoot together, I knew going in what our shoot would NOT be: pink and girly. Now, don’t get me wrong, I love all things pink but I felt like Valentine’s Day was in need of some edgier, more sophisticated inspiration. Fortunately, Michelle was on the exact same page, with visions of a moodier, more editorial shoot on her mind. And I knew the perfect photographer to bring on board, Chi-Chi Ari. We knew we wanted to shy away from the classic Valentine’s Day color palette, so for our first tablescape, we chose a turquoise and gold sequin linen from Nuage Designs (it’s actually their koi linen which switches between colors with a swipe of your hand) as our foundation. We then set the table with neutral plates and glasses plus a pale pink napkin from Broadway Party Rentals, topped off with West Elm’s “Love Is Love” plates. I stumbled upon the plates in a West Elm over Christmas and when plans for this Valentine’s Day shoot started to materialize, I knew they would be the perfect addition. Not to mention that a portion of the proceeds from West Elm’s sale of all of their “Love Is Love” products goes to the Human Rights Campaign.

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#ColorPopWCW: New York Wedding Branding (and Stationery) Expert, Alex Rogerson of Suitesmith

#ColorPopWCW: New York Wedding Branding (and Stationery) Expert, Alex Rogerson of Suitesmith

The first time I had the pleasure of working with Alex, it was, admittedly, not paper related. I was in need of a real couple to model for a styled shoot I was working on, and knowing that Alex used to be a dancer and a model (she actually has quite the portfolio of wedding shoots she's modeled for), I decided to see if she and her husband would be game to play dress up for a day. And they were! (The photo below is from that shoot.) The first time I worked with Alex on something paper related was the Lisa Frank holiday party shoot I organized last September, and the experience was amazing. She used the same process for that shoot as she does with clients, and I remember being so incredibly impressed with how she presented everything at different stages. First came an inspiration board and color palette. Then I got to see preliminary sketches. From those sketches we chose the direction we wanted to go in and she then prepared initial proofs. We made minor tweaks here and there until we arrived at the final product. I just loved how organized and transparent she was with the whole process, and I immediately referred her to one of my couples, whose rainbow-themed wedding I cannot wait to share after it goes down this August. Since then, Alex and I have collaborated on a pop art-inspired styled shoot as well as the Out of the Box Challenge for Catalyst Wedding Co. Alex has recently re-branded her design company from Arobesque to Suitesmith and I could not be more excited to help spread the word.

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COLOR POPping in Palm Springs - A Venue Spotlight on The Saguaro

COLOR POPping in Palm Springs - A Venue Spotlight on The Saguaro

Since Color Pop Events is now offering destination wedding planning services to New York and New Jersey-based couples who want to get married in Palm Springs, what better way to kick off this new adventure than with a little spotlight on one of my favorite venues there: The Saguaro! This colorful wonderland offers beautiful space for indoor and outdoor weddings, and best of all, if you can’t choose between the two, you can have both with their newly renovated Sago Ballroom. The Sago Ballroom (which can accommodate up to 200 guests for a seated dinner with room for dancing) extends to a terrace, so you can enjoy your ceremony in the beautiful Palm Springs sunshine with gorgeous pool and mountain views, while still experiencing an indoor reception with good food, music, and company. The Saguaro also has numerous other event settings including lawn spaces, patios, another indoor ballroom, and even its very own “Hammock Village,” complete with canopies, sofas, and hammocks. Each space at The Saguaro has tons of potential for the perfect place to tie the knot but the benefits of a wedding at The Saguaro go well beyond just the location. First, there’s the food. The Saguaro has amazing menus (a guacamole bar, hello!) for plated, family style or buffet dinners, all of which can be customized with the executive chef. If the food at the on-property restaurant, El Jefe, is any indication, the food for your wedding will be top notch.

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Color Pop Is Expanding - Let's Plan Your Wedding in Palm Springs!!!

Color Pop Is Expanding - Let's Plan Your Wedding in Palm Springs!!!

I’ve had a new project in the works for a few months now, and today is the day I finally get to share what I’ve been working on! I am so excited to announce that Color Pop Events will be offering destination wedding planning services for Tri-state area couples that want to get married in Palm Springs! Warm weather and desert air, here I come! Why Did I Choose Palm Springs? Size. Palm Springs is small enough that I have a solid grasp on all the venue and vendor options there, and it’s a place where I can integrate myself into the wedding community. Unlike a larger city like Los Angeles, there’s a limit to the list of local venues and vendors, and it’s my job to be the expert on those venues and vendors for my couples. Secondly, the best months to get married in Palm Springs are less-than-ideal months to get married in New York. Because New York and Palm Springs have practically opposite wedding seasons, the weddings I take on in Palm Springs will be the perfect balance to my seasonal calendar. Planning weddings in Palm Springs won’t detract from the number of weddings I’m able to take on in New York or significantly impact my availability for my couples getting married in New York.

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